Comparing the best online digital marketing courses to get a job.
Digital marketing used to be an elite ability for a specialized group of experts in the early days of the internet. To think of that now seems strange. It's nearly impossible to separate digital from marketing in general because of how closely related the two are. Digital marketing is prevalent everywhere, as anyone who has ever used the internet can attest. Every business uses it in some form, whether it is through social media, mobile apps, or advertising
Although it's no longer an elite skill, digital marketing is nonetheless a specialized one. Everyone can learn digital marketing today, thanks to the same internet that gave rise to it in the first place. Whether you are self-taught, enrolled in a course leading to certification, or adding to your current skill set, there are various ways to study.
We list the top online digital marketing courses for 2023 in this article. We've tried to provide something for everyone by starting with free apps and moving up through the price ranges.
- LinkedIn Learning Become a Digital Marketing Specialist Course
- Google Fundamentals of Digital Marketing
- Simplilearn Post Graduate Program in Digital Marketing with Purdue University
- Thinkful Digital Marketing Bootcamp
- Springboard Digital Marketing Career Track Bootcamp
LinkedIn Learning Become a Digital Marketing Specialist Course
An overview of the LinkedIn course on digital marketing
Study method: Online video lessons
Suitable for: Novices interested in digital marketing but hesitant to enroll in a paid program
Length: 20 hours spread across 11 classes
Cost: Free with the choice of a monthly subscription for more comprehensive content
Who is it intended for?
This course is a great introduction to the fundamentals if you're new to the mechanics of digital marketing. If you don't want to invest the time or money in a paid program, but you think you could be interested in beginning a career in the industry, read on.
What is the process?
Each of the short, two-hour-long videos in this foundation course is designed to be easily digestible. The program's courses each cover a different aspect of digital marketing. You'll study the fundamentals of search engine optimization (SEO), Google AdWords, content and social media marketing, and more after learning the fundamental structure and ideas. Expect to leave with a high-level introduction rather than an in-depth understanding. But, this course provides a fantastic overview. It will also give you enough information to enable you to identify any potential areas of interest, enabling you to choose what to develop if you wish to go further.
Just a quick note: Lynda is now known as LinkedIn Learning. The reputable online training company was acquired by the social media juggernaut in 2015 and rebranded in 2021. The caliber of the content is maintained. There are a ton of more courses available as well.
How much time does it take to finish?
There are 11 classes totaling 20 hours of substance in the overall program. You are only devoting 2 hours and 9 minutes if you merely sample the first course in the curriculum. Worth a try!
What is the price?
Although this program is free, you must subscribe to access more of LinkedIn Learning's digital marketing courses. Depending on your payment plan, this costs between $19.99 and $29.99 each month. A trial period of one month is provided, nevertheless. There is much for you to dive into because the majority of their courses are simply a couple of hours long.
Google Fundamentals of Digital Marketing
An overview of Google's course on digital marketing
Study method: Online
Suitable for: Newcomers who want to put in a little effort
Length: 26 courses totaling almost 40 hours in length;
Cost: No charge
Who is it intended for?
The course from LinkedIn Learning is fantastic for people who just want to dip a toe in the water, while Google's Foundations of Digital Marketing provides a somewhat more consistent learning environment. It's perfect for anyone searching for a career shift or small business owners.
What is the process?
Google's program is wholly created by the company's trainers, in contrast to the first program on our list, which is a compilation of lessons from various tutors. It covers the fundamentals of digital marketing over the course of 26 sessions, covering everything from content to using simple analytics to succeed.
How much time does it take to finish?
You can complete the 40 hours of learning in this 26-module course at your own time.
What is the price?
It's a pretty excellent deal since the course is free and accredited.
Simplilearn Post Graduate Program in Digital Marketing with Purdue University
An overview of the Simplilearn course on digital marketing
Study method: online bootcamp
Suitable for: Business people seeking a career in digital marketing
Length: 6 months at 5 to 10 hours per week.
Cost: $3,000
Who is it intended for?
This course is intended for working business professionals with at least two years of experience and an undergraduate degree in any field. It is a post-graduate program. Thus, even if you don't need to be an expert, this is not a course for complete beginners in digital marketing.
What is the process?
There is no need to search further for those wanting a distinctive certification issued by an accredited university (and Purdue, no less!). Contrary to the majority of the courses on our list, you must first fill out an application before you can enroll. Although though this might sound like a hassle, if you manage to get on the course, you're assured of a level of exclusivity you won't find anywhere else. It shouldn't be too difficult because Simplilearn has a staff of admissions consultants to help you through the procedure.
This admissions procedure is more than simply a waste of money as these post-graduate programs frequently cost less than private-only programs. There are further advantages as well. This course, which was jointly developed with Facebook, provides both academic knowledge and the pertinent, practical skills that employers are actively seeking. You'll delve further into more complicated subjects like reputation management, search psychology, and language targeting in addition to learning the most widely used tools and approaches. The completion of this digital marketing course also grants access to Simplilearn's career services and participation in the Purdue Alumni Association.
How much time does it take to finish?
This 6-month postgraduate study requires a weekly time commitment of 5–10 hours (varying depending on your learning speed).
What is the price?
The entire cost of the Post Graduate Program in Digital Marketing at Simplilearn is $3,000. You have two payment options: an upfront payment or a monthly payment plan ($264).
Thinkful Digital Marketing Bootcamp
An overview of Thinkful's course on digital marketing
Study Method: Online education with assistance from a career mentor
Suitable for: Those who want to change occupations and arrange their education schedule around other obligations
Length: 3 months at 15-20 hours each week
Cost: $4,900 for
Who is it intended for?
The digital marketing bootcamp offered by Thinkful is designed for newcomers or seasoned professionals who want to enter the field or change careers. Because of the course's flexible study schedule, you can fit it around other obligations.
What is the process?
Thinkful promotes its digital marketing program as a part-time study with full-time career support. This includes all the standard suspects in terms of technical interview practice, insights into the sector, and wage expectations for digital marketers. Also, you'll receive help building a portfolio and LinkedIn profile that will land you jobs, and maybe most excitingly, you'll have access to just open positions.
How much time does it take to finish?
Thinkful estimates that the training will last three months with a weekly commitment of 15 to 20 hours. This is a condensed version of Springboard's online digital marketing course.
What is the price?
The entire cost is $4,900 up in advance. The total cost rises to $6,200 if you opt to pay on a monthly basis at the rate of $2,066 per month. Other options include deferring payment until you reach an annual income of $40,000 and a money-back guarantee if you find yourself jobless six months after graduation. a reliable safety net
Springboard Digital Marketing Career Track Bootcamp
An overview of the Springboard course on digital marketing
Study method: Online course with a mentor as your instructor
Suitable for: Newcomers who want to improve their knowledge of digital marketing
Length: 6 months (8-10 hours a week)
Cost: Between $2,399 and $2,994 (depending on the payment plan)
Who is it intended for?
Although it isn't specifically for beginners, this course is more suited to individuals who have some basic writing and statistical understanding. Given the cost, it's definitely better suited to people who are prepared to dedicate themselves to a career in digital marketing. This presumably includes individuals who have prior experience in digital marketing.
What is the process?
Springboard provides a mentor-led, community-driven, full-stack digital marketing certification as an alternative at the top end of the course scale for digital marketing. In comparison to the typical video tutorial strategy, this steps things up a level. You will get access to a peer network for assistance while also having frequent video calls with a mentor (a member of the industry). The so-called "full stack" of digital marketing abilities, including SEO and social media, will be taught to you, but rather than depending exclusively on video lessons, you'll practice your newfound skills on actual projects.
The objective of Springboard also includes career preparedness. You'll create a marketing portfolio, and a career counselor will review your resume to get you ready for interviews. Having access to a professional network will also help you find your first position in digital marketing. Nevertheless, there are only a few spots available, and you must have an undergraduate degree to apply.
How much time does it take to finish?
There are about 200 hours of instruction in the Springboard course. If you can commit to working 8–10 hours per week, they estimate it will take 6 months to finish.
What is the price?
While being on the more expensive end of the spectrum, this course offers greater value. The overall cost, if you're fortunate enough to have the money upfront, is $2,399. Or, you can pay $499 every month (up to $2,994) as needed.