Marketing Strategy

The Best 5 Email Marketing Online Courses to Boost Your Career

Looking to enhance your email marketing skills? Check out our top picks for the best email marketing courses available online. These courses cover everything from the basics of email marketing to advanced techniques for maximizing engagement and conversions. Learn from top industry experts and gain practical skills to improve your email campaigns and achieve your marketing goals. Start today and take your email marketing to the next level!

An online course is one of the easiest ways to study email marketing. A quality email marketing course will teach you how to utilize email marketing as a tool to interact with your readers or customers, foster a sense of community around your business, and boost your sales.

The top online courses for email marketing are included in this article based on our research.

The Best 5 Email Marketing Online Courses

  1. Email Marketing Course (Reliablesoft Academy)
  2. Think Outside the Inbox: Email Marketing (Google)
  3. Mailchimp Email Marketing Course (Udemy)
  4. Email Marketing Essentials (SkillShare)
  5. Email Strategy and Optimization Course (LinkedIn Learning)

Email Marketing Course (Reliablesoft Academy)

The Reliablesoft email marketing course is the first course on the list because it is designed for newcomers in email marketing.

Starting at the very beginning, the course defines email marketing, explains why it's a crucial digital marketing channel, and demonstrates how to begin with the most significant email marketing responsibilities.

When this course is over, you'll be able to:

  1. Build a mailing list
  2. Use proven methods to quickly expand your email list
  3. Get advice on how to improve email engagement
  4. Understand how to launch an email marketing automation campaign
  5. Understand and use tools for email marketing that are affordable
  6. Understand how to save costs when your to-do list grows

Why sign up for this course?

If you are unfamiliar with email marketing and want to learn how it operates, you should sign up for this course as it explains the basics very well.

You should also think about taking this course if you want practical guidance on how to carry out the most essential email promotional strategies, including email automation, email list creation, and email open rate optimization.

The Digital Marketing Course Bundle, which also offers nine other courses covering every aspect of digital marketing, includes this course. You will have the chance to understand how an integrated digital marketing strategy may use email marketing in combination with other media.

You'll also receive a digital marketing certification after finishing the course package, which you can add to your resume and profile.

This course has a 60-day unconditional money-back guarantee, so you can enroll without risk.

Course Name: Email Marketing Course

Vendor: Reliablesoft Digital Marketing Academy

Type: Online Training

Cost: $119 (Normal Price $600 – 80% Off)

Duration: Self-paced learning

Level: Beginner / Intermediate

Certification: Digital Marketing Certification

Think Outside the Inbox: Email Marketing (Google)

Think Outside the Inbox: Email Marketing Course by Google is a top-notch training in email marketing that you should take into consideration. The program is a component of the professional degree in Google Digital Marketing & eCommerce.

The lessons go over the most crucial email marketing ideas, and they may assist you in acquiring the abilities required to perform as an email marketing specialist. You will discover how to choose an email marketing platform as well as how to create, carry out, and track email marketing campaigns.

Why sign up for this course?

It is highly applicable and is taught by Google personnel. The entire course should take no more than 24 hours to finish. The subjects are broken out as follows:

  1. Introduction to email marketing and thinking outside the box
  2. Email marketing formats
  3. Effective email marketing techniques
  4. Gathering and examining email campaign data.
  5. Implementing your own email marketing strategy.

Overall, the Google Digital Marketing Certification course on email marketing is excellent, and it is strongly advised that you take all of the courses in it.

Course Name: Think Outside the Inbox: Email Marketing

Vendor: Google (via Coursera)

Type: Online Training

Cost: $39/month

Duration: Self-paced learning

Level: Beginner

Certification: Digital Marketing & eCommerce Certification

Mailchimp Email Marketing Course (Udemy)

As it provides a free plan for up to 2,000 contacts and interfaces with virtually every other online business platform on the market, Mailchimp sprang to prominence as an email marketing platform. If you're just starting out with email list creation, it's simple to use and effective.

This email marketing course is distinctive in that it concentrates on the Mailchimp platform so that you can use it right away.

Why sign up for this course?

This course is for you if you're just getting started with email marketing for your company and you've chosen to use Mailchimp as your platform.

This course's 4.5 hours of video content are divided into modules covering subjects like:

  1. Email Marketing: An Overview and the Fundamentals
  2. Instructions for Mailchimp Setup, Administration, and Audience Management
  3. Integrations with Mailchimp
  4. Optimal Topic Lines
  5. Resources for Email Marketing Metrics, Questions, and Additional Content

The $49.99 price tag is warranted because this course delves deeply into a single platform rather than being a generic course on email marketing.

The 30-day money-back guarantee on Udemy courses is among its strongest features. Therefore, you can seek a refund if the course isn't what you expected if you're dissatisfied with it.

A PDF Certification of Completion is also available for download without a test at the end of the resources section.

Course Name: Mailchimp Email Marketing Course

Vendor: Udemy by Course Envy

Type: Online

Cost: $49.99

Duration: 4.5 hours

Level: Beginner

Certification: Yes

Email Marketing Essentials (SkillShare)

If you're looking for an excellent online course on email marketing, SkillShare is always a fantastic choice. This course focuses on creating efficient emails rather than providing an introduction to email marketing.

Why sign up for this course?

This course is an excellent approach to understanding the specifics of composing emails that have an impact if you already have a big list and are uncertain about what to write.

The modules for this course are listed below:

  1. Introduction
  2. Your Product's Fundamental Values
  3. Tone and Voice
  4. Written Email Elements: What to Write and Common Email Formats
  5. Editing Advice Last Words

This course is only 30 minutes long, making it a wonderful supplement to any other courses you may already have on this topic. The fact that this course is free without providing an email marketing certification makes it another useful resource for professionals learning how to expand and scale their own enterprises.

You do need to sign up for a SkillShare account to receive access, but you are not required to pay for premium access. While you're on the platform, you can look for additional free courses to expand your knowledge of digital marketing.

Course Name: Email Marketing Essentials: Writing Effective Email

Vendor: SkillShare

Type: Online

Cost: Free for 7 days then $14/month.

Duration: 28 minutes

Level: Beginner

Certification: No

Email Strategy and Optimization Course (LinkedIn Learning)

Given that this particular LinkedIn Learning course just went live, you can be sure that it contains the most recent recommendations for email marketing.

Why sign up for this course?

Paying $29.99 per month (or $240 annually) grants you access to this course and hundreds of other online courses in LinkedIn Learning's membership-style learning library.

But, if you only want to purchase this course, you can do so for $49.99 upfront.

For individuals who already have a foundational understanding of the subject and are searching for more sophisticated approaches, we recommend taking this course on email marketing strategy and optimization.

This course's topics include:

  1. Learn About Email Marketing's Power
  2. Any marketing strategy can include email.
  3. Recognize Every Kind of Email
  4. Optimize Everything
  5. Monitor and make changes

Given that this is on the LinkedIn platform, if you are a professional in digital marketing, it is straightforward to add the badge to your profile. This course offers an email marketing certification upon completion.

This course has an hour of information and 19 videos. This LinkedIn Learning course is a good investment because it has a 30-day money-back guarantee, especially if you go with the monthly membership option.

Course Name: Email Strategy and Optimization Course

Vendor: LinkedIn Learning

Type: Online

Cost: $49.99 or $29.99/monthly membership

Duration: 1 hour

Level: Intermediate

Certification: Yes